Ahead of “Avatar: The Way of Water” Disney and Avatar launch “Keep Our Oceans Amazing” campaign.
Disney and Avatar have announced a campaign to raise awareness of the challenges facing oceans and marine life. The campaign, “Keep Our Oceans Amazing” supports The Nature Conservancy (TNC) and its work to protect 10 of our oceans’ amazing animals and their habitats, connected to the beauty of Pandora.
This comes ahead of the release of the new film “Avatar: The Way of Water.”
From now through December 31, fans can get involved with the initiative and their very own Avatar-inspired ocean creature at Avatar.com/KeepOurOceansAmazing.
For every creature created in the Virtual Pandoran Ocean, Disney will give $5 to TNC, up to $1 million, to help the organization achieve its goal of protecting 10% of the ocean by 2030.
Oceans cover 70% of the planet, shelter an incredible diversity of life, and provide us with food, jobs, and more than half of the oxygen we breathe. Unfortunately, less than 8% of this unique ecosystem is protected.
“Keep Our Oceans Amazing” aims to extend Disney’s longstanding conservation legacy to help protect 10 amazing ocean animals and their habitats. This new initiative will support TNC to protect beluga whales, blue whales, whale sharks, hawksbill sea turtles, manatees, manta rays, parrotfish, staghorn coral, sea lions, and mangroves—coastal habitats that provide important shelter for many marine species.
The Avatar ethos is that we are all connected to each other and our planet, and therefore are responsible for positively impacting the people and world around us. The ‘Keep Our Oceans Amazing’ campaign is a way for us to invite fans from around the world to join us in creating that impact.Jon Landau, producer ‘Avatar: The Way of Water’
“Avatar: The Way of Water” will release in theaters on December 16, 2022.