Diamond Foods Inc has recently partnered with Disney to make Pop Secret Popcorn the official popcorn of Walt Disney World Resort and Disneyland Resort. Part of this relationship will make Pop Secret Popcorn the title sponsor of Fantasmic! at Disney’s Hollywood Studios, as well as a sponsor of movie nights held at Walt Disney World Resorts. This agreement will also include Pop Secret Popcorn at the fresh popcorn carts located throughout Walt Disney World and Disneyland.
“We have been looking for an alliance that is in-line with our core brand values and we couldn’t be more delighted to announce this relationship with Walt Disney World Resort and Disneyland Resort,” said Burke Raine, Vice President of Marketing, Snacks at Diamond. “Pop Secret Popcorn and Disney both have deep associations with movies and encourage lasting memories shaped by fun family activities.”
Be sure to stay on the lookout for this new Pop Secret Popcorn to land at Disney Parks filling your favorite popcorn buckets!
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